http://b2b-seo.com/index.php/site-architecture-b2b/ The Blog for Business-to-Business Search Engine Optimization Mon, 24 May 2010 01:50:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://b2b-seo.com/index.php/site-architecture-b2b/comment-page-1/#comment-823 Galen De Young Tue, 14 Oct 2008 21:52:53 +0000 http://b2b-seo.com/index.php/site-architecture-b2b/#comment-823 It's always a balance. You want to use keyword research to determine what people are actually searching for, but I wouldn't always go for the most popular unless they are exactly what you offer. To the extent they are, I'd always make sure you include the most likely long-tail terms to be included in your prospects' searches. Competing straight up for the most popular may be difficult, depending on the competition and the popularity of the search term. The more specific you can be to the searchers' intents, the more likely you'll rank well. It’s always a balance. You want to use keyword research to determine what people are actually searching for, but I wouldn’t always go for the most popular unless they are exactly what you offer. To the extent they are, I’d always make sure you include the most likely long-tail terms to be included in your prospects’ searches. Competing straight up for the most popular may be difficult, depending on the competition and the popularity of the search term. The more specific you can be to the searchers’ intents, the more likely you’ll rank well.

]]> http://b2b-seo.com/index.php/site-architecture-b2b/comment-page-1/#comment-822 Neil Sequeira Tue, 14 Oct 2008 20:58:06 +0000 http://b2b-seo.com/index.php/site-architecture-b2b/#comment-822 Great post Galen. Its always difficult choosing those primary keywords. The ones that are very popular are often too generic and the ones that are very specific to your product or service can sometimes show as very rarely searched. Would you recommend always selecting the more popular ones as primary and then the a few more as seconds? Great post Galen. Its always difficult choosing those primary keywords. The ones that are very popular are often too generic and the ones that are very specific to your product or service can sometimes show as very rarely searched. Would you recommend always selecting the more popular ones as primary and then the a few more as seconds?

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