Influencing Local Search Results

I wrote about how B2B marketers can influence geo-specific search in a recent Search Engine Land article. Although Local search results are generally not as important for many B2B marketers as they are for a retail enterprise, some B2B companies serve a defined market and can benefit greatly from Local search.

In the recent months, there have been several changes in the Local search results. In January, Google started displaying 10 Local results instead of three, and it started embedding its Local search results into web search results (see Blended Search: Implications for B2B Search Marketing.) Yahoo has made changes as well. Recently, Matt McGee posted a great interview he had with Yahoo’s Brian Gil regarding Local search on Yahoo. Check it out.

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