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	<title>B2B SEO &#187; B2B SEO</title>
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	<link>http://b2b-seo.com</link>
	<description>The Blog for Business-to-Business Search Engine Optimization</description>
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		<title>The Benefits, Limitations, And Risks Of Shared Platforms</title>
		<link>http://b2b-seo.com/index.php/b2b-shared-platforms-seo/</link>
		<comments>http://b2b-seo.com/index.php/b2b-shared-platforms-seo/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 15:25:44 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B social media]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=281</guid>
		<description><![CDATA[
There are a number of shared platforms for B2B marketers that promise increased traffic and search visibility for their members. Before you subscribe to a shared platform, be sure you understand whether it will really help you and how to best use it to drive increased visibility in the search results. This article looks at [...]]]></description>
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		<title>Why B2B Blogs are not Achieving SEO Success</title>
		<link>http://b2b-seo.com/index.php/b2b-blogging-seo-success/</link>
		<comments>http://b2b-seo.com/index.php/b2b-blogging-seo-success/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:38:14 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B blogging]]></category>
		<category><![CDATA[B2B social media]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=229</guid>
		<description><![CDATA[In early May, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In it, three brave B2B marketers volunteered to have their corporate blogs critiqued in front of a room full of peers. While the blogs obviously differed in design and content, their shortcomings from an SEO [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Will Changes to Google&#8217;s Local Business Center Help B2B Marketers with Local Search Visibility?</title>
		<link>http://b2b-seo.com/index.php/local-search-optimization-b2b/</link>
		<comments>http://b2b-seo.com/index.php/local-search-optimization-b2b/#comments</comments>
		<pubDate>Sun, 02 May 2010 14:48:10 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[Local Search]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=240</guid>
		<description><![CDATA[Recently, Google enhanced several features of its Local Business Center and rebranded it Google Places. Among the new features is an ability to specify the regions a business serves. But will the new changes help B2B marketers serving a larger region get found?
Most B2B company locations serve a large region, and it can be challenging [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Feeding the Content Marketing Dragon</title>
		<link>http://b2b-seo.com/index.php/feeding-the-content-marketing-dragon/</link>
		<comments>http://b2b-seo.com/index.php/feeding-the-content-marketing-dragon/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 14:06:58 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[Content Marketing]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=215</guid>
		<description><![CDATA[A dragon is a good thing to have. Everyone knows dragons have magical powers. They are wise, although sometimes also vain. Dragons can be fierce protectors, too. The magic of the content marketing dragon is lead generation, lead nurturing, and SEO (especially if your dragon has a long tail.) But if you’re going to own [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>3 Lessons Learned From Successful Corporate Blogging</title>
		<link>http://b2b-seo.com/index.php/3-lessons-learned-from-successful-corporate-blogging/</link>
		<comments>http://b2b-seo.com/index.php/3-lessons-learned-from-successful-corporate-blogging/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 16:00:18 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=131</guid>
		<description><![CDATA[I’m just back from speaking at MarketingSherpa’s B2B Summits in San Francisco and Boston, where I was giving a joint presentation with a client on SEO. As part of that presentation, we talked about the role and impact of corporate blogging.
The client is a professional services firm operating solely in the B2B space. Theirs is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Capturing the Value of Content Marketing</title>
		<link>http://b2b-seo.com/index.php/capturing-the-value-of-content-marketing/</link>
		<comments>http://b2b-seo.com/index.php/capturing-the-value-of-content-marketing/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 16:00:12 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=115</guid>
		<description><![CDATA[Click on one of your shortened URLs in Twitter, and your analytics may show a referral from Twitter. But if you click on that same shortened URL in a Twitter client like TweetDeck, the click-through will probably show up as a direct visit, because TweetDeck doesn’t pass along the referrer string in the URL. How [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Site Architecture for B2B SEO &#124; 5 Steps to Success</title>
		<link>http://b2b-seo.com/index.php/site-architecture-b2b/</link>
		<comments>http://b2b-seo.com/index.php/site-architecture-b2b/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 12:44:28 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/site-architecture-b2b/</guid>
		<description><![CDATA[The lack of shared lexicons in most B2B verticals creates the need for content-rich B2B sites with expanded site architecture. That means more pages, organized in an intuitive, easily navigable architecture.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>B2B Blogging: Using Thought Leadership to Drive Positioning &amp; Sales</title>
		<link>http://b2b-seo.com/index.php/b2b-blogging-thought-leadership/</link>
		<comments>http://b2b-seo.com/index.php/b2b-blogging-thought-leadership/#comments</comments>
		<pubDate>Sat, 16 Feb 2008 19:08:21 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[Business Blogging]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Positioning]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=94</guid>
		<description><![CDATA[The B2B world is wrestling with how to effectively harness “word of blog” marketing—let alone the glittery new world of social media marketing. How can we use social media sites to create that viral buzz that sends awareness and sales soaring? We see what occasionally happens in the consumer market, and we want some of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Capturing Geo-Specific Search in B2B SEO</title>
		<link>http://b2b-seo.com/index.php/geo-specific-search-b2b-seo/</link>
		<comments>http://b2b-seo.com/index.php/geo-specific-search-b2b-seo/#comments</comments>
		<pubDate>Mon, 21 Jan 2008 17:35:52 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[channel marketing]]></category>
		<category><![CDATA[Local Search]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=91</guid>
		<description><![CDATA[Local search results are great for B2B if your physical location is in the middle of the city you serve—and your prospects actually use search terms that include the name of your city. But what if you serve a broader region (e.g., Northern California)? Or what if your office is in a smaller town and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using SEO to Capitalize on Geo-Specific Search</title>
		<link>http://b2b-seo.com/index.php/using-seo-to-capitalize-on-geo-specific-search/</link>
		<comments>http://b2b-seo.com/index.php/using-seo-to-capitalize-on-geo-specific-search/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 19:10:31 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/using-seo-to-capitalize-on-geo-specific-search/</guid>
		<description><![CDATA[Practical tips on how B2B companies can best use SEO to capture more traffic and leads from geographically oriented searches.]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/using-seo-to-capitalize-on-geo-specific-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Search Marketing: Loose the Lingo, Remember the Buyer</title>
		<link>http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/</link>
		<comments>http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 15:55:31 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/</guid>
		<description><![CDATA[Article on keyword strategy for B2B search marketing. How B2B purchasers change keywords over buying cycle; considerations for selecting keywords to optimize]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Role of B2B SEO in the Buying Cycle</title>
		<link>http://b2b-seo.com/index.php/the-role-of-b2b-seo-in-the-buying-cycle/</link>
		<comments>http://b2b-seo.com/index.php/the-role-of-b2b-seo-in-the-buying-cycle/#comments</comments>
		<pubDate>Sat, 13 Oct 2007 18:14:28 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/the-role-of-b2b-seo-in-the-buying-cycle/</guid>
		<description><![CDATA[Using B2B SEO to ensure prospects find you at the start of purchase research and in every stage of the B2B buying process. ]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/the-role-of-b2b-seo-in-the-buying-cycle/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Eleven Tips For Optimizing PDFs For Search Engines</title>
		<link>http://b2b-seo.com/index.php/eleven-tips-for-optimizing-pdfs-for-search-engines/</link>
		<comments>http://b2b-seo.com/index.php/eleven-tips-for-optimizing-pdfs-for-search-engines/#comments</comments>
		<pubDate>Sun, 23 Sep 2007 16:22:06 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[PDFs]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=81</guid>
		<description><![CDATA[The SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes. The reality, however, is that many businesses have a lot of PDF assets. These may include sell sheets, brochures, white papers, technical briefs, etc. The purist simply says why not convert these to html? In [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/eleven-tips-for-optimizing-pdfs-for-search-engines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Navigating Keyword Strategy In B2B SEO</title>
		<link>http://b2b-seo.com/index.php/navigating-keyword-strategy-in-b2b-seo/</link>
		<comments>http://b2b-seo.com/index.php/navigating-keyword-strategy-in-b2b-seo/#comments</comments>
		<pubDate>Fri, 04 May 2007 23:30:49 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[keyword strategy]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=58</guid>
		<description><![CDATA[Perhaps nowhere is keyword strategy more complex than in B2B SEO. The lack of shared lexicons, the obscurity of most B2B brand names, the multiple parties involved in the purchase decision, and the extended nature of the buying cycle present unique challenges for B2B marketers. Here are some tips to keep you on course.

Lingo and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B SEO: How to Drive Traffic to Channel Partners</title>
		<link>http://b2b-seo.com/index.php/b2b-seo-channel-partners/</link>
		<comments>http://b2b-seo.com/index.php/b2b-seo-channel-partners/#comments</comments>
		<pubDate>Fri, 20 Apr 2007 23:21:32 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>
		<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[channel marketing]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=52</guid>
		<description><![CDATA[Although corporate brands are vitally important in driving B2B sales, B2B brands are often reliant on channel partners to sell products and services to end users. And while manufacturers and others offer traditional co-branding marketing tools, they often fail miserably at driving traffic to distributors, dealers, and other channel partners through B2B search marketing.
Channel partners [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Search Marketing: Branding’s Best Friend</title>
		<link>http://b2b-seo.com/index.php/b2b-search-marketing-branding/</link>
		<comments>http://b2b-seo.com/index.php/b2b-search-marketing-branding/#comments</comments>
		<pubDate>Thu, 22 Mar 2007 22:12:04 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=44</guid>
		<description><![CDATA[Despite the key role it plays in B2B purchasing, branding seems to move further and further down the list of corporate priorities. In the drive to generate revenue in today’s ROI-driven world, don’t ignore the influence of corporate branding on B2B sales or focus search marketing solely on product offerings. In B2B, corporate branding drives [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Driving Conversion in B2B Search Optimization</title>
		<link>http://b2b-seo.com/index.php/driving-conversion-in-b2b-search-optimization/</link>
		<comments>http://b2b-seo.com/index.php/driving-conversion-in-b2b-search-optimization/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 15:21:14 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/driving-conversion-in-b2b-search-optimization/</guid>
		<description><![CDATA[SEO article on how conversion of site visitors differs in B2B marketing and how to use B2B Search Engine Optimization to capture leads]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/driving-conversion-in-b2b-search-optimization/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>If Content is King, How Do You Quickly Ascend the Throne?</title>
		<link>http://b2b-seo.com/index.php/if-content-is-king-how-do-you-quickly-ascend-the-throne/</link>
		<comments>http://b2b-seo.com/index.php/if-content-is-king-how-do-you-quickly-ascend-the-throne/#comments</comments>
		<pubDate>Wed, 14 Feb 2007 21:53:04 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/if-content-is-king-how-do-you-quickly-ascend-the-throne/</guid>
		<description><![CDATA[SEO article / whitepaper on leveraging existing business-to-business marketing materials and other content for B2B search engine optimization]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/if-content-is-king-how-do-you-quickly-ascend-the-throne/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Shared Shortcomings</title>
		<link>http://b2b-seo.com/index.php/shared-shortcomings/</link>
		<comments>http://b2b-seo.com/index.php/shared-shortcomings/#comments</comments>
		<pubDate>Mon, 29 Jan 2007 20:17:29 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/shared-shortcomings/</guid>
		<description><![CDATA[Article re how web designers and SEO professionals need to work together]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leveraging Existing Content for B2B SEO</title>
		<link>http://b2b-seo.com/index.php/leveraging-existing-content-for-b2b-seo/</link>
		<comments>http://b2b-seo.com/index.php/leveraging-existing-content-for-b2b-seo/#comments</comments>
		<pubDate>Thu, 25 Jan 2007 23:41:27 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/leveraging-existing-content-for-b2b-seo/</guid>
		<description><![CDATA[Although creating web content is cheaper than print communications, creating a large amount of new, original, persuasive web content is still time-consuming and expensive, especially with the complex nature of technical writing that is often required in B2B marketing. Effective search engine optimization requires a unique landing page for each desired search term. You may [...]]]></description>
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		<slash:comments>0</slash:comments>
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