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	<title>B2B SEO &#187; B2B Search Engine Optimization</title>
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	<link>http://b2b-seo.com</link>
	<description>The Blog for Business-to-Business Search Engine Optimization</description>
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		<title>Be Careful What Assumptions You Make with Analytics</title>
		<link>http://b2b-seo.com/index.php/b2b-marketing-website-analytic/</link>
		<comments>http://b2b-seo.com/index.php/b2b-marketing-website-analytic/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 15:12:36 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=269</guid>
		<description><![CDATA[Analytics are great. They provide us with loads of good information. The danger is what we do with that information and in the assumptions we make. 
Here are three faulty assumptions I see regularly. Please share yours, too.

 Faulty Assumption #1Your analytics tell you what people are searching for
Recently, while waiting to speak at an [...]]]></description>
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		<title>Organic Search Strategies For Driving Traffic To Channel Partners</title>
		<link>http://b2b-seo.com/index.php/organic-search-strategies-for-driving-traffic-to-channel-partners/</link>
		<comments>http://b2b-seo.com/index.php/organic-search-strategies-for-driving-traffic-to-channel-partners/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 16:00:36 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=140</guid>
		<description><![CDATA[B2B brands are often reliant on channel partners to sell products and services to end users. And while manufacturers and others offer traditional co-branding marketing tools, they often fail miserably at driving traffic to distributors, dealers, and other channel partners through B2B search marketing. Optimized channel partner landing pages, bulk uploads of locations to Google [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/organic-search-strategies-for-driving-traffic-to-channel-partners/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Six-Step Content Marketing Check-Up For B2B Marketers</title>
		<link>http://b2b-seo.com/index.php/a-six-step-content-marketing-check-up-for-b2b-marketers/</link>
		<comments>http://b2b-seo.com/index.php/a-six-step-content-marketing-check-up-for-b2b-marketers/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 16:00:28 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=137</guid>
		<description><![CDATA[Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their 2010 marketing plans. But before you get started with developing more content marketing assets, take a step back to assess your efforts to date. Below are six steps to help [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>B2B Blogging: Short-Term Brains Or Long-Term Gains?</title>
		<link>http://b2b-seo.com/index.php/b2b-blogging-short-term-brains-or-long-term-gains/</link>
		<comments>http://b2b-seo.com/index.php/b2b-blogging-short-term-brains-or-long-term-gains/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 16:19:40 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=134</guid>
		<description><![CDATA[Lately, when we talk to prospective B2B clients, I see increasingly divergent views on B2B blogging. On the one hand, there are those who lust after success stories involving other social media (e.g., Twitter) used to drive high amounts of immediate, short-term traffic to a business blog. Many times, these people are so eager to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Turning Unintended Traffic Into Ambassadors</title>
		<link>http://b2b-seo.com/index.php/tips-for-turning-unintended-traffic-into-ambassadors/</link>
		<comments>http://b2b-seo.com/index.php/tips-for-turning-unintended-traffic-into-ambassadors/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 13:20:38 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=123</guid>
		<description><![CDATA[If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on – visitors searching for something related to your business who briefly land at your site and move on. Rather than ignore this extra traffic, you should engage them as potential ambassadors and influencers.
Recently, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Search Tips For B2B Marketers</title>
		<link>http://b2b-seo.com/index.php/twitter-search-tips-for-b2b-marketers/</link>
		<comments>http://b2b-seo.com/index.php/twitter-search-tips-for-b2b-marketers/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 16:00:09 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=118</guid>
		<description><![CDATA[By all measures, business use of Twitter continues to expand. Twitter can be a great tool used to follow others in your industry, keep track of what’s being said regarding issues relevant to your customers, as well as identify and learn more about potential prospects. Yet finding relevant Twitter users to follow (and making it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Purchasing: A Risky Proposition</title>
		<link>http://b2b-seo.com/index.php/b2b-purchasing-a-risky-proposition/</link>
		<comments>http://b2b-seo.com/index.php/b2b-purchasing-a-risky-proposition/#comments</comments>
		<pubDate>Fri, 08 May 2009 16:00:32 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=105</guid>
		<description><![CDATA[In the last couple years, I’ve written that risk is a primary motivator in B2B purchase decisions, and that fear of making the wrong decision strongly influences B2B supplier selection. And rightly so. The wrong choice can have long-lasting business and career implications.
This week, Enquiro, released a white paper entitled Mapping the BuyerSphere (registration required). [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/b2b-purchasing-a-risky-proposition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Marketers: Why Google Analytics May Not Be The Best Choice</title>
		<link>http://b2b-seo.com/index.php/b2b-marketers-why-google-analytics-may-not-be-the-best-choice/</link>
		<comments>http://b2b-seo.com/index.php/b2b-marketers-why-google-analytics-may-not-be-the-best-choice/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 19:18:04 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/b2b-marketers-why-google-analytics-may-not-be-the-best-choice/</guid>
		<description><![CDATA[Most web analytics tools, including Google Analytics, attribute online conversions to the most recent visit. Sure, you can define the funnel and see how many people enter the funnel, the visitors who abandon the funnel, and how many people ultimately convert, but only if all of these events happen in a single visit. Conversion in [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/b2b-marketers-why-google-analytics-may-not-be-the-best-choice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO for Professional Service Firms &#124; Where Many Fall Short</title>
		<link>http://b2b-seo.com/index.php/seo-for-professional-service-firms-where-many-fall-short/</link>
		<comments>http://b2b-seo.com/index.php/seo-for-professional-service-firms-where-many-fall-short/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 19:10:21 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/seo-for-professional-service-firms-where-many-fall-short/</guid>
		<description><![CDATA[It seems like professional services firms really struggle with search engine optimization. Few do it well. In the audits we do for clients, perhaps the most common issue is inadequate site architecture. That is, not having enough pages in the site to respond to the diverse range of potential search terms. But there are other [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/seo-for-professional-service-firms-where-many-fall-short/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best Of B2B Search Marketing Blog Posts 2008</title>
		<link>http://b2b-seo.com/index.php/best-of-b2b-search-marketing-blog-posts-2008/</link>
		<comments>http://b2b-seo.com/index.php/best-of-b2b-search-marketing-blog-posts-2008/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 15:27:23 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/best-of-b2b-search-marketing-blog-posts-2008/</guid>
		<description><![CDATA[Articles and blog postings on B2B search marketing are often hard to find.  But during the year, I’ve found a lot of other great content, too. I chose 30 of my favorite B2B search and internet marketing posts from 2009. To that I added three of my own articles that were especially popular or [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/best-of-b2b-search-marketing-blog-posts-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Corporate Blogging Continues to Increase</title>
		<link>http://b2b-seo.com/index.php/corporate-blogging-continues-to-increase/</link>
		<comments>http://b2b-seo.com/index.php/corporate-blogging-continues-to-increase/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 18:02:54 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/corporate-blogging-continues-to-increase/</guid>
		<description><![CDATA[Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others in the media and blogosphere link to compelling or noteworthy content. Yet the Fortune 500, [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/corporate-blogging-continues-to-increase/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Copywriting tips for B2B SEO</title>
		<link>http://b2b-seo.com/index.php/copywriting-tips-for-b2b-seo/</link>
		<comments>http://b2b-seo.com/index.php/copywriting-tips-for-b2b-seo/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 13:10:36 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/copywriting-tips-for-b2b-seo/</guid>
		<description><![CDATA[B2B copywriting is tough stuff. Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed.
Watch the [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/copywriting-tips-for-b2b-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six Mistakes B2B Marketers Continue To Make With Organic Search</title>
		<link>http://b2b-seo.com/index.php/six-mistakes-b2b-marketers-continue-to-make-with-organic-search/</link>
		<comments>http://b2b-seo.com/index.php/six-mistakes-b2b-marketers-continue-to-make-with-organic-search/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 16:30:29 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/six-mistakes-b2b-marketers-continue-to-make-with-organic-search/</guid>
		<description><![CDATA[By now, many B2B marketing professionals know the basics of content optimization and how to make a site search-friendly. With that complete, their focus turns to link building. While that’s an admirable pursuit, it may not yield the maximum results if unaddressed website issues aren’t resolved. Here are some of the most common mistakes we [...]]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/six-mistakes-b2b-marketers-continue-to-make-with-organic-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Whole Story on Optimizing PDFs</title>
		<link>http://b2b-seo.com/index.php/optimizing-pdfs/</link>
		<comments>http://b2b-seo.com/index.php/optimizing-pdfs/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 21:35:01 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/optimizing-pdfs/</guid>
		<description><![CDATA[MarketingSherpa posted 10 tips for optimizing PDFs. The article failed to mention many factors crucial to PDF seo and driving click-through from the search results.]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/optimizing-pdfs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Influencing Local Search Results</title>
		<link>http://b2b-seo.com/index.php/local-search-results-b2b/</link>
		<comments>http://b2b-seo.com/index.php/local-search-results-b2b/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 23:09:18 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/local-search-results-b2b/</guid>
		<description><![CDATA[Matt McGee interviews Yahoo's Brian Gil on recent changes and other matters re Yahoo's Local search.]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/local-search-results-b2b/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choosing Which Links to NoFollow: A Practical Approach</title>
		<link>http://b2b-seo.com/index.php/which-links-to-nofollow/</link>
		<comments>http://b2b-seo.com/index.php/which-links-to-nofollow/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 16:44:41 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/which-links-to-nofollow/</guid>
		<description><![CDATA[How do you know which links to nofollow? Practical tips on selecting the right links to nofollow to concentrate PageRank on the more important pages on your site.]]></description>
		<wfw:commentRss>http://b2b-seo.com/index.php/which-links-to-nofollow/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Diamonds in the Rough</title>
		<link>http://b2b-seo.com/index.php/diamonds-in-the-rough/</link>
		<comments>http://b2b-seo.com/index.php/diamonds-in-the-rough/#comments</comments>
		<pubDate>Tue, 22 Jan 2008 16:10:04 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/index.php/diamonds-in-the-rough/</guid>
		<description><![CDATA[B2B search engine optimization article related to the identifying and optimizing high-value, but often obscure B2B keywords ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Leveraging Existing Marekting Assets for B2B SEO</title>
		<link>http://b2b-seo.com/index.php/content-marekting-assets-b2b-seo/</link>
		<comments>http://b2b-seo.com/index.php/content-marekting-assets-b2b-seo/#comments</comments>
		<pubDate>Thu, 16 Aug 2007 13:40:22 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=75</guid>
		<description><![CDATA[The typical B2B company often has plenty of literature available on its products and services. Once closely guarded as proprietary and available only to prospects vetted by the sales staff, this literature increasingly appears on company websites as B2B companies struggle to differentiate and distance themselves from competitors.
While this is great information for those visiting [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Search Marketing: Is SEO Or PPC Most Effective?</title>
		<link>http://b2b-seo.com/index.php/b2b-search-marketing-seo-or-ppc/</link>
		<comments>http://b2b-seo.com/index.php/b2b-search-marketing-seo-or-ppc/#comments</comments>
		<pubDate>Thu, 14 Jun 2007 23:40:18 +0000</pubDate>
		<dc:creator>Galen De Young</dc:creator>
				<category><![CDATA[B2B Search Engine Optimization]]></category>
		<category><![CDATA[B2B Search Marketing]]></category>
		<category><![CDATA[B2B Purchase Risk]]></category>
		<category><![CDATA[B2B SEO]]></category>

		<guid isPermaLink="false">http://b2b-seo.com/?p=63</guid>
		<description><![CDATA[When it comes to B2B search marketing, what’s the best strategy—Organic search engine optimization or pay-per-click search advertising? In large part, it depends on what you’re selling, your budget, your company’s investment philosophy, and searchers’ actual behavior.
Packaged goods versus the complex sale
There tend to be two types of B2B purchases. Those easily defined in terms [...]]]></description>
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		<slash:comments>0</slash:comments>
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