Comments on: B2B Search Marketing: What to Do When Abandonment Rates Continue to be High http://b2b-seo.com/index.php/b2b-search-marketing-what-to-do-when-abandonment-rates-continue-to-be-high/ The Blog for Business-to-Business Search Engine Optimization Sat, 5 Jul 2008 09:37:07 +0000 http://wordpress.org/?v=2.1 By: SEO for Yahoo Small Business - Terry Reeves http://b2b-seo.com/index.php/b2b-search-marketing-what-to-do-when-abandonment-rates-continue-to-be-high/#comment-333 SEO for Yahoo Small Business - Terry Reeves Thu, 27 Dec 2007 14:20:51 +0000 http://b2b-seo.com/index.php/b2b-search-marketing-what-to-do-when-abandonment-rates-continue-to-be-high/#comment-333 High abandonment rates can also be attributed to a slow server. I have clients in some industries where a significant amount of personal information is required to process the request. A multi page form is required and sometimes the server load from all of the form submits can cause a delay in the presenting of the next form page. This delay of sometimes just a few seconds will cause a tremendous increase in abandonment. The implementation of AJAX in forms can greatly increase the speed of form processing and shorten the number of pages needed to make a successful submission. High abandonment rates can also be attributed to a slow server. I have clients in some industries where a significant amount of personal information is required to process the request. A multi page form is required and sometimes the server load from all of the form submits can cause a delay in the presenting of the next form page. This delay of sometimes just a few seconds will cause a tremendous increase in abandonment.

The implementation of AJAX in forms can greatly increase the speed of form processing and shorten the number of pages needed to make a successful submission.

]]> By: Deb http://b2b-seo.com/index.php/b2b-search-marketing-what-to-do-when-abandonment-rates-continue-to-be-high/#comment-752 Deb Fri, 14 Mar 2008 05:32:55 +0000 http://b2b-seo.com/index.php/b2b-search-marketing-what-to-do-when-abandonment-rates-continue-to-be-high/#comment-752 So what can you do to get better conversion? If you eliminate the public email services, you probably wont get much action. Thanks So what can you do to get better conversion? If you eliminate the public email services, you probably wont get much action.
Thanks

]]> By: Galen De Young http://b2b-seo.com/index.php/b2b-search-marketing-what-to-do-when-abandonment-rates-continue-to-be-high/#comment-753 Galen De Young Fri, 14 Mar 2008 12:40:19 +0000 http://b2b-seo.com/index.php/b2b-search-marketing-what-to-do-when-abandonment-rates-continue-to-be-high/#comment-753 If someone doesn't even leave her corporate email address, that says a lot about the potential of the lead, that it has little likelihood of further conversion. I suppose you could send promotional or other emails to the person with a gmail account, but you don't even know if that person represents a business. She could be a student, a competitor, who knows. Chances are, if that person does represent a business, that person doesn't want to proactive contact from you anyway; that's the reason for the gmail address in the first place. Why waste the time? You have a finite amount of time and resources. Use it on prospects with much more potential. If someone doesn’t even leave her corporate email address, that says a lot about the potential of the lead, that it has little likelihood of further conversion. I suppose you could send promotional or other emails to the person with a gmail account, but you don’t even know if that person represents a business. She could be a student, a competitor, who knows. Chances are, if that person does represent a business, that person doesn’t want to proactive contact from you anyway; that’s the reason for the gmail address in the first place. Why waste the time? You have a finite amount of time and resources. Use it on prospects with much more potential.

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