Comments on: B2B Search Marketing: Loose the Lingo, Remember the Buyer http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/ The Blog for Business-to-Business Search Engine Optimization Mon, 24 May 2010 01:50:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: gotradeglobal http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/comment-page-1/#comment-784 gotradeglobal Fri, 04 Jul 2008 19:46:37 +0000 http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/#comment-784 Mac, I think it's a general problem, they all focused on a traffic Mac, I think it’s a general problem, they all focused on a traffic

]]> By: Mac McIntosh http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/comment-page-1/#comment-775 Mac McIntosh Wed, 28 May 2008 02:39:50 +0000 http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/#comment-775 It seems to me that you are on to something that is bigger than search alone. Sadly a lot of B2B SEO is focused on getting people to a web page, but then the content on the page doesn't engage them by addressing their specific wants and needs. However, having specific paths and content for the various people involved in the B2B buying process (influencers, recommenders, decision makers, etc.) not only helps each of them move foward in their respective awareness>inquiry>consideration>purchase processes, it also gives additional opportunites for pages of content that can be optimized for different search terms and phrases. a true win-win. It seems to me that you are on to something that is bigger than search alone.

Sadly a lot of B2B SEO is focused on getting people to a web page, but then the content on the page doesn’t engage them by addressing their specific wants and needs.

However, having specific paths and content for the various people involved in the B2B buying process (influencers, recommenders, decision makers, etc.) not only helps each of them move foward in their respective awareness>inquiry>consideration>purchase processes, it also gives additional opportunites for pages of content that can be optimized for different search terms and phrases. a true win-win.

]]> By: For High B2B Search Results Know Your Prospect’s Lingo | Philadelphia SEO Internet Marketing http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/comment-page-1/#comment-567 For High B2B Search Results Know Your Prospect’s Lingo | Philadelphia SEO Internet Marketing Sun, 03 Feb 2008 03:38:08 +0000 http://b2b-seo.com/index.php/b2b-search-marketing-loose-the-lingo-remember-the-buyer/#comment-567 [...] kill your chances of getting found in the organic searches results. There are two key factors B2B marketers must consider when developing keyword search strategies for optimized [...] [...] kill your chances of getting found in the organic searches results. There are two key factors B2B marketers must consider when developing keyword search strategies for optimized [...]

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