About B2B SEO

B2B SEO was created to provide information and perspectives on search engine optimization as it relates to business-to-business marketing. Most of the posts are written by Galen De Young, Managing Director of Proteus SEO and its parent company, Proteus B2B, a marketing consulting firm specializing in repositioning business-to-business companies and their brands.

Galen is a recognized expert in the field of B2B search marketing. He writes a regular column for Search Engine Land on B2B search marketing. His articles have been published by many other organizations, including MarketingProfs and the Direct Marketing Association. Galen is a frequent speaker at colleges and universities, ad industry events, and search marketing conferences. As a CPA and management consultant, he knows as much about business as he does marketing—and his eye is always on clients’ return on investment. Recognizing both the benefit of SEO and its ability to deliver tangible, measurable results in the business-to-business marketplace, Galen launched Proteus SEO, the first organization to focus exclusively on B2B search engine optimization. In his career, he has helped hundreds of B2B companies grow sales, market share, and profits.