A Six-Step Content Marketing Check-Up For B2B Marketers
Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their 2010 marketing plans. But before you get started with developing more content marketing assets, take a step back to assess your efforts to date. Below are six steps to help you do that. While the list is not exhaustive, my hope is that these steps will help you improve the performance of existing assets and develop strong future content marketing efforts.