The B2B world is wrestling with how to effectively harness “word of blog” marketing—let alone the glittery new world of social media marketing. How can we use social media sites to create that viral buzz that sends awareness and sales soaring? We see what occasionally happens in the consumer market, and we want some of that.
Let’s be real, though. While that’s a great objective, the B2B world is still struggling with basic blogging, let alone creating something that goes viral on some social media site. Last year, Forrester Research found that only 29 of the Fortune 500 firms sponsored business-oriented blogs.
B2B blogging brings up a bunch of questions. Who’s going to write for the blog? Do we have enough content to support it? Will we continue to support the blog after a couple months? How do we control the brand in that environment? Will we publish negative blog comments? Who’s responsible for the blog? Public relations? Marketing?
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Sometimes you just have to wonder, what were they thinking?
All of us who write articles and blog postings have had our work stolen by others who pass it off as their own. But the brilliance of this thief is stunning. So dumb, it’s funny. Nothing like leaving your business card at the scene.
A pingback came through on an article on this blog entitled, “B2B Search Marketing: Loose the Lingo, Remember the Buyer.” You can see the comment on the article by clicking here.
The pinkback was a verbatim excerpt from the article to which the comment related. Of course, there’s the link to the website of the person who commented on the article.
When I clicked on the link, I was taken to the person’s blog where my blog posting appeared verbatim, in its entirety, with just a few words added. Of course, there was no attribution or reference, and the link to my posting was buried in body copy with anchor text of “b2b marketers.” Below is a screen capture.
Of course I wondered whose blog this was, so I click on the “About”,
that told me it was a blog run by Dinkum Interactive, a Philadelphia search marketing company.
I really got a kick out of their tagline, “Genuine Search Engine Marketing”. I never new what “dinkum” meant (actually never heard of the word), but their website points out that it’s Australian, meaning genuine, real.
I think not.
