B2B SEO

Sometimes you just have to wonder, what were they thinking?

All of us who write articles and blog postings have had our work stolen by others who pass it off as their own. But the brilliance of this thief is stunning. So dumb, it’s funny. Nothing like leaving your business card at the scene.

A pingback came through on an article on this blog entitled, “B2B Search Marketing: Loose the Lingo, Remember the Buyer.” You can see the comment on the article by clicking here.

The pinkback was a verbatim excerpt from the article to which the comment related. Of course, there’s the link to the website of the person who commented on the article.

When I clicked on the link, I was taken to the person’s blog where my blog posting appeared verbatim, in its entirety, with just a few words added. Of course, there was no attribution or reference, and the link to my posting was buried in body copy with anchor text of “b2b marketers.” Below is a screen capture.

Of course I wondered whose blog this was, so I click on the “About”,

that told me it was a blog run by Dinkum Interactive, a Philadelphia search marketing company.

I really got a kick out of their tagline, “Genuine Search Engine Marketing”. I never new what “dinkum” meant (actually never heard of the word), but their website points out that it’s Australian, meaning genuine, real.

I think not.